A prototype-driven renovation and brand conversion that repositions the property – bringing clarity, openness, and a more contemporary identity aligned with Holiday Inn by IHG.
The shift is immediate. This hospitality design transforms a previously dense and segmented layout into a space that feels lighter, more fluid, and intuitively organized – replacing visual fragmentation with a clear, readable structure across the public areas.
Arrival unfolds as a sequence rather than a single point. Check-in is broken into individual stations, softening the interaction and allowing the guest experience to feel more natural and less transactional. A diagonal slat feature wall moves across the lobby with intention, introducing rhythm and direction while visually organizing the openness around it.
