A hotel should feel like its setting not simply sit within it. For Hotel Bethany Beach, the inspiration began with a familiar coastal ritual: watching the sunrise stretch across the boardwalk as the ocean shifts from deep indigo to pale blue and warm saffron. There’s a softness in that moment a quiet clarity before the beach fills with color and movement.
The design strategy centered on translating a single coastal day into an immersive hospitality narrative. The palette unfolds like a coastal timeline. Morning begins in muted sea blues and sand tones. As the day builds, vibrant accents inspired by beach umbrellas introduce energy into gathering spaces. By evening, deeper contrasts ground the interiors, echoing the long silhouettes cast across the shoreline at sunset. Subtle references to the illuminated blue of the Indian River Inlet Bridge anchor the design in local identity a quiet nod to a place that guests may recognize instinctively. Linearity in the millwork and furnishings reflects rows of beach houses along the sand. Layered textures recall dune grasses and weathered planks beneath bare feet. Rattan, rustic woods, and terrace inspired elements were intentionally brought indoors, blurring the boundary between exterior and interior so the hotel feels connected to its environment rather than removed from it.
Rather than leaning into overt coastal motifs, the interiors abstract the experience of the shorelines, allowing guests to feel the setting rather than see it replicated. It reflects LHK design's belief that hospitality interiors should be rooted in place, guided by narrative, and experienced intuitively - not explained.
Set along Myrtle Beach’s most active oceanfront, the guestrooms are reimagined as a point of calm – filtering the light, color, and movement of the Carolina coast into a controlled interior environment. Designed as quiet retreats within a high-energy destination, the interiors draw from the Atlantic without directly echoing it. Step inside and the horizon immediately comes into view. Expansive balcony doors frame sweeping ocean vistas and draw natural light deep into the rooms, allowing the changing colors of sky and water to shape the atmosphere throughout the day. The interiors remain intentionally serene and uncluttered, with furnishings and finishes positioned to support clarity rather than compete with the view, creating a sense of openness that mirrors the calm expansiveness of the shoreline.
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Inspired by the timeless elegance of Saratoga Springs and its celebrated equestrian heritage, this AC Hotel by Marriott reimagines the city’s rich history through a contemporary hospitality experience. Located in the heart of Saratoga Springs, New York, this AC Hotel by Marriott draws inspiration from the city’s rich history, mineral springs, and celebrated equestrian culture. Designed as a contemporary hospitality destination, the hotel blends the refined European aesthetic of the AC brand with a strong connection to place, creating a distinctive guest experience rooted in the character of Saratoga Springs. A rhythm of horizontal and vertical forms appears throughout the hotel, referencing the railings of the Saratoga Race Course, the surrounding tree-lined streets, and the vernacular architecture found throughout the region. These linear elements are balanced by curved walls, arched openings, and softened furnishings that echo the graceful loop of the racetrack and the historic bridges woven throughout the city.
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