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Fairfield Inn & Suites by Marriott
Long Island City, NY

Developed as a conceptual redesign of the public spaces, this project was driven by a need to reposition an existing hotel within the evolving Long Island City hospitality market – where newly developed properties were raising expectations for design and guest experience. LHK design had previously designed the nearby Hyatt Place, establishing a new benchmark in the area; this proposal builds on that insight to reimagine how an existing property can compete through atmosphere, spatial clarity, and a more refined guest experience.

 

Arrival is no longer defined by a single moment, but by a gradual unfolding. The space transitions from reception into lounge and bar through a sequence of compressed and expanded zones – where ceiling, lighting, and material shifts guide movement intuitively rather than relying on partitions. What was once visually fragmented becomes continuous and composed.

 

A sculptural wall and ceiling installation establishes the defining gesture of the design. Set precisely between existing columns, the intervention introduces a framed architectural plane that extends vertically and overhead – cutting across the space and drawing the eye upward. Composed of metal and framed by columns now wrapped in wood, the installation transforms structural constraints into a deliberate architectural rhythm, introducing warmth and contrast while redefining the perception of volume, and simultaneously concealing previously exposed elevator doors at the point of arrival to create a more considered first impression and a clear transition to the elevator lobby beyond.

 

Material Contrast and Layered Spatial Anchors Defining a Clear, Elevated Experience

Material contrast is used to anchor and organize the space. A dark, continuous flooring plane grounds the interior, allowing the warmth of wood-wrapped columns and layered ceiling elements to emerge against it. Within this field, moments of distinction define each zone: area rugs anchor the seating groups, while a black-and-white patterned tile at the bar establishes a visual threshold – signaling a shift from lounge to social hub without interrupting the overall flow. The lounge is anchored by a fireplace feature wall that creates a natural point of gathering. Seating is arranged in layered groupings – intimate yet open – supporting both quiet moments and social interaction. Beyond, the bar emerges as a secondary focal point, softly illuminated and positioned to feel both connected and slightly removed, creating depth within the overall composition. The reception area is intentionally restrained, allowing material and form to define the experience. A concrete-look stone front desk introduces weight and contrast, while the focal wall behind it adds depth and texture – establishing a strong visual anchor at the point of arrival. Integrated lighting highlights these surfaces subtly, creating presence without excess and reinforcing a sense of clarity and calm. Though unrealized, the project reflects a strategic approach to design – one that prioritizes perception, experience, and spatial clarity over surface-level change. It demonstrates how thoughtful, targeted interventions can reposition an existing property, elevating both its identity and its ability to compete within a rapidly evolving urban market.

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